1. Start with Listening

You can’t tell an authentic story if you don’t understand the voice behind it. Listening is the foundation of our process because it helps us get in sync with your brand’s identity, goals, and challenges.

We begin every project with a discovery phase. We sit down with your team to learn your vision, pain points, and what makes your brand different. For a wellness client, this meant understanding their philosophy on mental health and well-being. By listening to their core values, we crafted a video that not only informed but resonated deeply with viewers looking for genuine care and guidance.

Never skip the discovery phase. The more you share about your brand and goals, the more aligned your video will be with your audience’s needs and expectations.

2. Create a Visual Plan

Every brand has a visual language, whether it’s bold and edgy or calm and inviting. A clear visual plan ensures that your video aligns with this identity, creating cohesion across your brand’s touchpoints.

We use mood boards, sample shots, and storyboards to align on style, tone, and aesthetics. For a tech startup client, we leaned into sleek, high-contrast visuals that matched their modern, forward-thinking brand identity. Every scene, color, and transition was designed to reflect their innovative spirit.

A strong visual plan is like a blueprint for success. Invest time in this phase to ensure that your video’s style matches your brand’s personality and appeals to your audience.

3. Edit with Impact in Mind

Editing is where all the pieces come together to create the final impact. Strategic editing can make a good video great by ensuring the message is clear, the pacing is right, and the emotions hit where they need to.

We refine each video to perfection, from adding subtle graphics to polishing sound design. We also test and optimize videos for different platforms, ensuring they’re as impactful on mobile as they are on desktop. For one client, we used A/B testing to determine the most effective video length and content placement, helping maximize engagement and retention rates.

Never underestimate the power of editing. It’s not just about cuts and transitions; it’s about optimizing your video to achieve your specific goals, whether that’s engagement, conversions, or brand awareness.

TakeawayS

At Salt In Motion, we take pride in a process that turns ideas into impactful stories. If you want to bring your brand to life through video, let’s start a conversation. Reach out today to see how our process can make your next project a success.